Poundshop designed by Asif Khan for Household

What an amazing idea! It’s so good to see creatives investing time in reinvigorating the humble poundshop. How often do you see something designer for a pound? Hardly ever, which is why this project is so refreshing. It’s also helping to promote the work of up and coming designers as well as bring some life back to the area. When so many of our shops are closing down this can only be a good idea.

The project

The temporary east London store, was open for the duration of the London Design Festival and initiated by design collective Household and Sara Meli with the interior designed by Asif Khan.

The shop interior revolves around the concept of economy – of means, materials and fit-out. They used a combination of cotton dust-sheets, nylon rope and white-out paint as a palette, materials that are now common scenery on high streets because of rapidly-changing businesses.

Furniture from the homes of Sarah Melin and Household founders George Wu and Sarah Gottlieb was Stacked and wrapped in the dust sheets.This was to make the space look like a flea market and to provide an eclectic exhibition support for the products on sale.

Here are some more details from Khan:

On a budget of £250 we have just completed a pop-up Poundshop for Household+Sara Melin which is open for London Design Week. The location is within a former hair dressers on Roman Rd, a typical high street in the heart of London’s East End.

Taking an image of Christo’s Four Store Fronts Corner in 1964 as a point of departure, we used a combination of cotton dust-sheets, nylon rope and white-out paint as a palette, materials which are common scenery on this street of rapidly-changing businesses.

We invited Household+Sarah Melin to contribute furniture from their homes, which we piled within the space and then wrapped to create an eclectic landscape for showcasing the Poundshop products.

For more information about Asif Khan please visit: www.asif-khan.com

The first shop by Household and Sara Melin showcased the work of 41 participants and took place in London on the 1st–5th of April, 2010. The interior was designed by Finn Williams and product designer Fredrik Paulsen.

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