Book Review: Industry by Tom Dixon

“Designing systems or challenging systems of distribution and consumption – that is interesting and is the future of design.”

We agree Tom, which is why this pint sized book (the first in a series of self published books) is so ground braking.

In Industry, Tom discusses systems of manufacturing and distributing design products. He asks “what if?” and “why?” in relation to the established methods of doing things, and sets out a doctrine for future industry – a theory based on the changing landscape of industrial manufacture and retail.

We can’t wait for the next publication in the series. 🙂

Here’s more about the book from Tom Dixon:

‘Industry’ is the first in a series of self-published Tom Dixon books. In this paperback, Tom sets out proposals for a Future Industry, challenging the preconceived methods of creating, selling and consuming design.

‘Industry’ includes previously unpublished conversations between Tom Dixon and design critic Laura Houseley. Also featured are product profiles and events from Tom’s career that demonstrate the Future Industry theory.

In the same spirit of Etch Light and Flash Factory, this publishing venture cuts out the middle man by employing Print On Demand technology.

Tom Dixon products that where covered:

Fresh Fat

Cartoon strip explaining the story behind Fresh Fat by the amazing cartoonist John Lucas

The story of Fresh Fat is about the creation of a system of manufacture, rather than the design of a product. Fresh Fat was launched in 2001 and key to its invention was the desire to create unique, but industrially produced objects while putting the consumer at the forefront of the process.


Jack was born out of Tom’s desire to find a new way of making and distributing affordable, durable products. In doing so he invented alternative systems of production – an early application of the avant-garde thinking that forms the basis of the “Industry” theory.

Eurolounge produced the tooling for Jack themselves by turning a wooden pattern on a lathe, then taking this object to an aluminium foundry, where it was machined by a friendly engineering company.


The invention of a new system of making and distributing design products informed the invention of etch. Although covetable objects in their own right, Etch lights are symbolic of a new, reviewed approach to designing, making and selling as developed by Tom Dixon.

Etch and other exclusive products being made at the “Flash Factory” as part of the Industry launch at Salone Del Mobile.

You can buy Industry by Tom Dixon from