On y va boutique by HopeHope

All images are from HopeHope’s blog.

We have just discovered the amazing menswear boutique On y va of Zürich – the interior of which is made up of a vast collection of upcycled and vintage furniture. Responsible for the store’s design are Sybille Steindl and Marisa Pichler, who run a fashion blog called HopeHope, and architect Naomi Hajnos. The three set out to create a space that would feel familiar to shoppers – a place that would tempt them to browse a while longer. They started by collecting furniture from used-furniture stores (Brockenhauses) around the country and then stacked, customised and fitted them together to form display units.

To keep the store looking contemporary they installed a glass counter with a black-lacquered frame and kept the rest of the store looking simple. Existing elements where also refurbished to former glory – the oak floor oiled, the walls given a coat of olive-drab paint, austere lamps hung from the ceiling and heating pipes turned into clothes rails. A charming detail was also added to the fitting rooms – dozens of brass hooks screwed into the walls so shoppers no longer feel limited to the standard warning of ‘no more than five items’.

The result is a unique store that makes visitor’s feel as though they’ve entered a classic clothing store that’s been operating for decades. Completed in April 2008, the store sells menswear from labels, such as Our Legacy, Wood Wood and Henrik Vibskov. Over all it’s a beautiful space maximising the potential of disused furniture. We take our hats off to HopeHope, a job well done! 🙂

For further information please visit:

HopeHope – http://hopehope.ch/

On ya va – www.onyva.ch

Oh and just incase you where wondering, on y va means “let’s go” in french. 😉