Folk Clothing stores by IYA Studio

Reuse features heavily in the design of the Folk Clothing stores in London. This includes the store on Brick Lane which uses old gym equipment and the women’s store in Holborn which has rails and a shelving system crafted from reclaimed wood. It’s part of an ongoing collaboration between Folk and IYA Studio who also helped design the brands website.

We like how they have fused clean white walls with vintage pieces in both the stores – they feel warm and inviting without looking cluttered or fussy. Another great example of reuse within a commercial environment – we look forward to seeing more from these guys in 2011.

Folk Clothing, 11 Dray Walk, Brick Lane, London, E1 6QL

Information from IYA Studio:

We were employed by Folk to help them design the 1,000+ foot store with a definite nod to their flagship store in Lamb’s Conduit Street but give it it’s own personality that reflects the contrasting area and customer profile of this East London location.

Crafted wooden panelling, produced beautifully by Dougal Linnett and Evan Schwarz was mixed together with clean white walls, simple clothing systems to create a quirky, interesting feel. This is enhanced further with marble heads designed by acclaimed sculptor Paul Van Stone providing a novel approach to seating and a carefully selected range of vintage items including the extremely versatile gym horses which are used for both seating and display.

Folk Clothing, Womens, 53 Lamb’s Conduit Street, Holborn, London, WC1N 3NB

The following information is from Frame Magazine

IYA Studio continues its collaboration with Folk Clothing for a new women’s store on Lamb’s Conduit Street in London. The new space housing Folk’s women’s collection complements the original adjacent menswear store, rather than adopting its own distinctive design statement. Conveying the essence of the brand – which focuses on quality materials and attention to detail – the designers have again reclaimed old, solid pieces of furniture to introduce into the space. This time, the choices include rope-hung lighting, as well as rails and a shelving system crafted from old boards from a disused pottery factory in North England. The store also features a painted mural on one wall and solid marble heads from sculptor Paul Vanstone. IYA Studio Creative Director, Fleur Paterson and Cathal Macateer of Folk developed the women’s space to reflect the overall direction of the brand whilst introducing some new colours, textures and furniture to give the store a more feminine feel.

For further information please visit:

IYA Studio –

Folk Clothing –