Theurel & Thomas – Maison du Macaron

Here at Dodo are always on the lookout for amazing interiors so we where delighted to find a visual feast in the form of Theral and Thomas’s macaron shop in upmarket San Pedro, Buenos Aires.

Designed by Anagrama a branding and design company, they have kept the interior incredibly simple and elegant and purely white, whilst the colour within the store is picked up by the French delicacies themselves.

Anagrama have given the store a stunning visual toolkit by designing the packaging, branding and store interior to all compliment one another – it all works together so beautifully. This is Anagrama’s background information on the project.
‘ Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. ‘ Anagrama
Check out both Anagrama and Theurel & Thomas on the following links.