Hi all, just a quick blog to tell you about our newspapers. During the summer and at the start of the third semester we were working on our MA dissertations which combined our eco research with branding and marketing. This was because we had really enjoyed all the branding work we had done during the second semester and wanted to do further research into the subject area. Michaela’s dissertation is called Branding and the Shopping Revolution and looks at how advances in branding and marketing has changed the shopping habits of the consumer. Karen’s dissertation is called Re:New Retail and looks at how branding and marketing can be used in retail environments to help promote and increase sales of ecological and sustainable goods. We decided to have them printed by the Newspaper Club an online company who print newspapers by using downtime on newspaper printing presses. This was so our dissertations could be easily recycled, reinforcing our brand values – plus it’s awesome having your own newspaper!
Michaela’s MA Dissertation – Branding and the Shopping Revolution: A look at how advances in branding and marketing has changed the shopping habits of the consumer
Karen’s MA Dissertation – Re:New Retail: How branding and marketing in retail environments can help promote and increase sales of ecological and sustainable goods
All the QR Codes in Karen’s newspaper are scannable and link to the relevant web based content.
She also has a scannable web based bibliography.
P.S. Big thanks to Newspaper Club, their customer support was awesome and helped us out a lot. 🙂